Our Home Selling Process

The most important step in selling your home is pricing it correctly. We will work together to determine the right pricing strategy to sell your home in the current market.

Facts that impact how we price your home:

• How Quickly Do You Want or Need to Sell
• The Current State of The Housing Market in Your Area
• Marketing Your Home Privately or Publicly
• The Impact of The Job Market in Your Area
• Interest Rates
• Neighborhood Amenities
• Location
• Home Condition
• Other Nearby Listings Available

We will identify any repairs and/or improvements to complete before listing. These updates will provide the best return on your investment.

• Staging Consultation - Our team will assess your home and suggest changes to enhance photography and buyer showings. In addition, we'll make recommendations for any renovations or repairs that will help maximize profit.
• Remove Assets Not Being Sold - This is also the time to transfer our valuables that you aren't leaving or including in the home price. Common items that sellers choose to take with them are chandeliers, large mirrors, and kitchen appliances.
• Depersonalize & Create a Timeless Effect - When viewing a home, buyers want to be able to picture themselves living in the home. We always recommend the right amount of personalization. Consider repainting walls a neutral color and storing all personal items like family photographs out of sight.

Our systems will put your listing in front of as many buyers as possible. We invest heavily in online, social media, email, direct mail, and print marketing.

• Professional Photography Package with Options
• Digital Marketing Package
• Social Media
• Newsletter
• Luxury Home Magazine
• Targeted Postcards

We will show the property to qualified luxury buyers and their agents while accommodating your schedule.

• Establishing viewing appointments that fit to accommodate your lifestyle.
• Working with you to allow serious, pre-qualified, and trusted buyers to enter your home.

We will guide you through the process of reviewing any offers and negotiating the best terms for you. We will also handle the process so your contract closes on time - with minimal uncertainty or surprises.

• The Initial Negotiation to Set the Terms - Once a seller signs a contract, there are no legal ways to get out of the transaction. Negotiate the terms knowing how you will negotiate during the option period.
• Negotiations for Repairs During the Option Period - You are not obligated to agree to any terms the buyer requests during the option period. The buyer does have the right to terminate the contract and only risk their option fee and money spent on inspections in most cases.